Category Archives: Web Design

The Australian Wool Store

Wollongong E-Commerce and DesignThis website was recently completed in late 2016 and you can view it live below at the following address If your looking for an e-commerce website and branding please contact us and see how we can help you.

The Brief

To create a brand design and have a positive web presence to support a e-commerce solution to suit new business objectives, vision and strategy.

It was essential to bring the The Australian Wool Store brand to life and convey the right personality and message through the website and it’s branding.

Our Strategy

Our approach was to create a bold and creative e-commerce website whilst still remaining aligned with the companies vision and strategy.

We focused on highlighting the product “Australian Wool and Wool Blends” as the main focus point throughout the website as well as their branding through a strong visual logo.

The Outcome

We launched The Australian Wool Store website in late 2016 and since it’s release it has had great positive feedback from the company and success.


Wollongong, Illawarra – Web Design, E-commerce Development and Branding

Technology Used

The technology used on The Australian Wool Store website includes; HTML, PHP, CSS, MySQL, Javascript, Shopify

Say Goodbye to SIFR Techniques and Hello CSS3

Finally I believe it is now safe to say goodbye to all of your SIFR and Javascript Font Replacement techniques. Now thanks to CSS3 and font embedding we can successfully embed fonts for all browsers such as firefox (3.5 onwards) Safari 4 and all versions of IE with a little tweak.

This will allow web designers to finally break free from the restraints of the “Web Safe Fonts” with more flexibility.

Let me now explain how this all works:
Basically for your browsers such as Safari and Firefox you can use any TrueType Font or OpenType Font and for all the IE users out there don’t fret there is something to cover you guys as well!

IE Users must use the .eot font format for Internet Explorer to render these fonts.

Here is an example for embedding the Helvetica Neue font which is required in your css:
@font-face {
font-family: HelveticaNeueUltraLight;
src: url("fonts/helvetica-neue/HelveticaNeueUltLt.eot") /* EOT file for IE */

@font-face {
font-family: HelveticaNeueUltraLight;
src: url("fonts/helvetica-neue/HelveticaNeueUltLt.ttf") /* TTF file for CSS3 browsers */

Please note: The actual font files are required to be uploaded to your server. Also please take into account that you will need to check licensing agreements on your fonts to see if your allowed to embed the fonts.